The new Hello Kitty Sephora Beauty Collection is now available in stores and online. Products range from $5 $55 and include makeup, fragrances, brushes and accessories. The charming cosmetics have special white packages with sparkling silver and soft pink accents. I am completely drawn to the bejeweled pocket mirror and perfectly cute perfume bottle.
The Hello Kitty Sephora Beauty Collection embraces everything sweet, whimsical and girlie.
Implications - A simple way for companies to generate additional sales and to attract new clients is by expanding their brand into other industries. The likelihood that a company's clientele invests in such products is high as they will be drawn to the familiar characteristics. A company that is willing to take a risk by pushing its own boundaries will benefit.