Gehry Created Louis Vuitton's Les Extraits Bottles
Elena Rahman — September 28, 2021 — Fashion
References: uk.louisvuitton & wallpaper
Les Extraits is Louis Vuitton's newest perfume. Distilled by perfumer Jacques Cavallier-Belletrud, the fragrances are contained in intricately designed bottles. Frank Gehry, a renowned architect, designed the vessel for the groundbreaking collection of luxury perfumes.
The collection of scents is set to launch this October 2021. Les Extraits includes five new fragrances by the brand's master perfumer. Cavallier-Belletrud and Gehry collaborated to create a unique design chapter in their respective industries. For the skilled perfumer, this meant creating a scent without top, heart, or base notes. Gehry's challenge was to capture the perfumes' new forms in a visual counterpart. The bottles mimic a sail colliding in a mass of wind-swept lines to echo a sense of movement.
Image Credit: Louis Vuitton
The collection of scents is set to launch this October 2021. Les Extraits includes five new fragrances by the brand's master perfumer. Cavallier-Belletrud and Gehry collaborated to create a unique design chapter in their respective industries. For the skilled perfumer, this meant creating a scent without top, heart, or base notes. Gehry's challenge was to capture the perfumes' new forms in a visual counterpart. The bottles mimic a sail colliding in a mass of wind-swept lines to echo a sense of movement.
Image Credit: Louis Vuitton
Trend Themes
1. Luxury Perfume Packaging - The trend of collaborating with renowned architects to design luxury perfume bottles has the potential to disrupt the perfume packaging industry.
2. Sensory Experience in Perfume - The trend of distilling perfumes with unique characteristics such as lack of traditional top, heart, or base notes has the potential to disrupt the perfume industry's standard practices of scent creation.
3. Collaborations Between Industries - The trend of cross-industry collaborations between perfumers and architects has the potential to transform the way both industries approach design and creativity.
Industry Implications
1. Luxury Perfume - The luxury perfume industry can benefit from disruptive innovation opportunities by collaborating with architects and designers to develop unique packaging designs.
2. Architecture - The architecture industry can benefit from disruptive innovation opportunities by expanding into the luxury packaging design industry, particularly in collaboration with luxury perfume brands.
3. Fragrance - The fragrance industry can benefit from disruptive innovation opportunities by experimenting with novel scent creation methods that break away from traditional top, heart, and base notes.
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