The 'onemillioncar' project creatively combines car ads with a year long road trip around Europe to offer advertisers a car that travels around Europe for an entire year with ad space that can be purchased by companies, brands or design firms. The ads on the car will be viewed by multiple European cities and hundreds of people.
Advertisers can purchase space on the front, sides or back of the onemillioncar van and have their company's logo be featured in color along the van's exterior. Tying in film, journalism and social media outlets, onemillioncar plans to travel through Stockholm (Sweden), Copenhagen (Sweden), Helsinki (Finland), Lisbon (Portugal), Madrid (Spain), Rome (Italy) and Valletta (Malta) and gain an unbelievable amount of press and hype. While ad space isn't cheap, some would say this project's car ad space is almost invaluable due the massive amount of expected publicity.
There is also a fun factor involved, with the car offering free rides with the chance to dance in front of it or even be photographed with the ride.