Jeep has created a contest where contestants can design their ideal road trip, calling it: '30 Miles of Freedom.' The idea is that anyone can enter and pick a place to begin their adventure and a place to end, traveling a total of 30 miles altogether.
The '30 Miles of Freedom' contest is brilliant as the new 2014 Jeep Compass and Patriot vehicles are the focus of the videos. It is an intelligent way to advertise, while getting people to share their favorite trips across their social media pages. In the end, the winners are to receive a brand new Jeep.
Jeep is using the power of the crowd and people's will to win, to direct a truly unique contest that adds flavor and spirit to advertising. Let's watch these contenders complete their ultimate road trip as Jeep drives away with a winning ad campaign.