Jeep has created a contest where contestants can design their ideal road trip, calling it: '30 Miles of Freedom.' The idea is that anyone can enter and pick a place to begin their adventure and a place to end, traveling a total of 30 miles altogether.
The '30 Miles of Freedom' contest is brilliant as the new 2014 Jeep Compass and Patriot vehicles are the focus of the videos. It is an intelligent way to advertise, while getting people to share their favorite trips across their social media pages. In the end, the winners are to receive a brand new Jeep.
Jeep is using the power of the crowd and people's will to win, to direct a truly unique contest that adds flavor and spirit to advertising. Let's watch these contenders complete their ultimate road trip as Jeep drives away with a winning ad campaign.
Audacious Road Trip Contests
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Hydraulic Soft-Top Covers
Blacke Edition SUVs
Adventure Encouraging Auto Ads
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.