The CLEAR Claw Machine is not a person's typical carnival game. Instead of using an arcade control pad, the claw has been outfitted with sensors in order to respond to people's gestures. A simple tweak with fun results, kids will think they have developed magic powers or channeled The Force. Granted, the CLEAR Claw Machine wasn't made with children in mind. Instead, it targets women.
Created by Clear South Africa, digital marketing company Cow Africa and interaction designer Wesley Swanepoel of wezside, the CLEAR Claw Machine makes use of ASUS Xtion Pro Live, a camera that works something like Kinect. Players can win items like vouchers and shampoo samples. It was installed at the Oppikoppi festival.
What's Driving This Trend
- Gesture-controlled Claw Machines
- The integration of gesture recognition technology in claw machines creates a more interactive and immersive experience for players and disrupts traditional arcade gaming.
- Kinect-enabled Gaming Machines
- Integrating Kinect cameras in arcade gaming machines provides a unique and innovative way to attract and engage a wider audience of all ages.
- Personalized Promotional Claw Machines
- Customizing claw machines to dispense specific products or promotional items enables brands to connect with target audiences in a fun and memorable way.
Who This Affects Most
- Arcade Gaming
- Gesture-activated claw machines disrupt traditional arcade gaming and attract new customers, creating new opportunities for arcade game providers.
- Advertising and Marketing
- Promotional claw machines offer a unique and interactive way for brands to engage with consumers, providing opportunities for marketers to create memorable brand experiences.
- Entertainment and Events
- Incorporating gesture-controlled claw machines in festivals and events can create a fun and engaging experience for attendees, attracting more participants and increasing event attendance.
