The people behind Norwegian Soft Drink Solo and Oslo-based PR agency Try/Apt have come up with an idea which is sure to spark public attention. They created a giant replica of a brightly colored plastic bottle in yellow and orange, and launched it on a solo mission across the Atlantic Ocean.
The gargantuan bottle is a staggering 26-feet long and weighs in at a colossal 2.5 tons. Whoever is lucky enough to find this giant bottle will uncover a case of 12 Solo drinks and a 12-square meter letter, which will reveal the details of a mysterious prize.
As the giant bottle is unmanned, it is hard to predict where it will end up. However, it does have a GPS system on-board, which will track and tweet its location throughout the journey. This is a whimsical and fun way to interact with customers and raise the brand’s profile.