Speeding is one of the largest contributing factors to the perils of driving in Moscow, a city with one of the world's highest road fatality rates. In 2012 alone, the city has seen over 250,000 injuries and nearly 28,000 deaths as a result of excessive speeding.
Creative agency Hungry Boys developed the controversial 'Crush The Speed' campaign for insurance company Alfa Strakhovanie to deter reckless driving.
The campaign takes cars that have been completely totalled in previous accidents and places them along the roadside. What makes this effort truly unique is that by logging on to social networks and the 'Crush The Speed' website, the public can view Google Maps and vote to determine the location of where the next wreckage should be placed. The temptation to look at the aftermath of a car crash on the road is strong and this is a powerful way to promote road safety online and on the roads.
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