Instead of letting his photo albums collect dust, this Internet-savvy senior took to Instagram to share his vintage photos online. At age 85, Rex Redstone is the oldest known Instagrammer in the UK, which has earned him the charming moniker of 'Instagram-Pa.'
Rex knows that photos are just not shared the way they used to be and consulted Barclay Digital Eagle to learn how to get started on this social sharing platform. The Digital Eagle programme is designed to introduce new Internet users to apps and services that will enhance their daily lives. The program teaches how to keep in touch with friends and family over Instagram, Facebook and Skype, as well as other valuable skills like online shopping and money management.
Rex is new to the photo-sharing platform, but he's already hashtagging and posting selfies like a pro.
What Makes This Trend Stand Out
- Elderly Social Media Engagement
- An increasing number of older adults are embracing social media platforms like Instagram to connect with others and share their experiences, creating opportunities for businesses to develop products and services tailored to this demographic.
- Digital Skills Training for Seniors
- Programs like Barclay Digital Eagle are providing training and support to help seniors learn how to use social media platforms effectively, opening up opportunities for businesses to offer specialized training programs or digital tools catered to older adults.
- Vintage Photo Sharing
- The popularity of vintage or nostalgic photo sharing on platforms like Instagram presents opportunities for businesses to create platforms or services that cater specifically to this niche, allowing users to explore and share their memories in a creative and personalized way.
Sectors Adopting This
- Social Media
- Social media platforms like Instagram can create disruptive innovation opportunities by developing features, content, or campaigns specifically designed for older adults.
- Education and Training
- Introducing digital skills training programs for seniors can disrupt the education and training industry, creating new opportunities for businesses to provide specialized courses, tutorials, or tools that cater to the older adult demographic.
- Photography and Memories
- The rise in vintage photo sharing and nostalgia-driven content on social media platforms presents disruptive innovation opportunities for businesses offering innovative photo-sharing platforms, printing services, or personalized products related to preserving and sharing memories.
