Central Park Sydney came up with an interesting way to relate to young shoppers this season. Instead of enticing shoppers with a traditional Santa Claus, this year it has a series of ads featuring hipster Santa.
The ads feature the hip, irreverent Santa with sayings like "Chill with me at Central. Or Don't. Whatever" and "Leave me out a coconut water and a gluten-free macaron." This text is overlayed atop street style-like captures of the youthful Saint Nick.
Shoppers will be able to visit the mall and snap selfies with Hipster Santa and see his list of Santa-approved gifts that he has deemed "totes amaze." Central will also have branded gift wrap that is of course, cool and recyclable.
What Makes This Trend Stand Out
- Youthful Santa Claus Trend
- Disruptive Innovation Opportunity: Create holiday marketing campaigns that cater to younger consumers by featuring alternative versions of Santa Claus.
- Street Style Advertising Trend
- Disruptive Innovation Opportunity: Incorporate street style aesthetics into advertising campaigns to appeal to modern, fashion-conscious audiences.
- Sustainable Gift Wrap Trend
- Disruptive Innovation Opportunity: Develop eco-friendly gift wrapping options that align with consumers' growing desire for sustainability.
Sectors Adopting This
- Retail
- Disruptive Innovation Opportunity: Implement interactive experiences in malls and stores that allow customers to engage with alternative Santa Claus characters.
- Marketing and Advertising
- Disruptive Innovation Opportunity: Experiment with unconventional and edgy advertising concepts, such as using street style visuals and irreverent messaging.
- Sustainability and Eco-friendly Products
- Disruptive Innovation Opportunity: Create and market sustainable gift wrapping materials that appeal to environmentally conscious consumers.
