When looking for the perfect candidate for an event and sponsorship internship, Heineken took extreme measures to create an application process that no amount of interview preparation could possibly anticipate.
Holding hands with the applicants, pretending to faint and orchestrating a life-saving emergency were some of the tactics used to see how candidates reacted under real pressure. The entire process was secretly filmed and posted online so the public could vote and decide who is deserving of the job. Finally, at a giant soccer stadium, the announcement was made on a big screen, getting everyone involved in the application process.
Heineken and soccer fans got to connect with the brand and got to be involved in judging the employee interview preparation.