The Topshop Oxford Square flag location is currently the home of a bold new window display that might make you dizzy. The Topshop Color Wheel is a gravity defying display that encompasses a large wheel of mannequins dressed in color-blocked Topshop outfits.
One of the neatest things about this amazing visual display is that the wheel actually rotates around slowly. The bicycle wheel-like design is said to look like a giant flower petal from far away. The wheel can be operated with a simple handle by Topshop staff to give customers in-store and passersby a real treat.
The Color Wheel was designed by London design agency NEON as part of the 'RIBA’s Regents Street Window Project 2013.'
What's Driving This Trend
- Rotating Mannequin Displays
- This trend involves the use of rotating mannequins in window displays, creating a visually captivating experience for customers.
- Gravity Defying Displays
- The use of gravity-defying displays, such as the Topshop Color Wheel, adds an element of excitement and innovation to retail spaces.
- Interactive Window Experiences
- By incorporating interactive features like a rotating handle, businesses can engage customers and create memorable experiences right from the storefront.
Who This Affects Most
- Retail
- Incorporating rotating mannequin displays can create a unique shopping experience and attract attention, giving retailers a competitive edge.
- Visual Merchandising
- The use of gravity-defying displays in visual merchandising can revolutionize the way products are showcased and marketed, enhancing brand messaging and driving sales.
- Store Design
- Innovative window displays, like the Topshop Color Wheel, can inspire new design concepts that incorporate movement and interaction to create engaging retail spaces.
