The UK’s largest umbrella also doubles as a free wifi spot that spans an incredible distance of 19’ in both directions.
The beautiful installation is set up in Canary Wharf, made up of over 500 individual umbrellas. By setting up this gigantic wifi-sharing sculpture, O2 is able to supply Internet access to four shopping malls, 240 cafes, bars, restaurants as well as 20 acres of park.
As if getting free wifi from O2 isn’t a sweet enough deal, people who use the “keepyoucovered” hashtag for the photos and tweets they share have the chance to win tickets to the QBE Internationals on November 9th. But this will be a tough competition, since over 1.2 million people are expected to pass through the free wifi spot over the next two weeks.
What Makes This Trend Stand Out
- Free Wifi Installations
- Setting up wifi-sharing sculptures in public spaces to provide free internet access.
- Gigantic Wifi Coverage
- Creating large-scale wifi networks that cover extensive areas, such as shopping malls, cafes, bars, restaurants, and parks.
- Social Media Contest Integration
- Incentivizing the use of hashtags and social media sharing for promotional purposes, such as offering contest prizes.
Sectors Adopting This
- Telecommunications
- Opportunity for telecom companies to explore unique wifi installations to attract customers and provide free internet access.
- Hospitality
- Hotels, cafes, and restaurants can consider implementing wifi-sharing sculptures to enhance customer experience and differentiate from competitors.
- Event Management
- Organizers of large-scale events can utilize wifi installations to provide seamless internet connectivity and engage attendees through social media contests.
