Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The HealthExpress Stoptober Campaign Depicts Scary Smoker Faces

 - Nov 1, 2013
References: healthexpress & fastcodesign
Taking advantage of the Halloween holiday, the HealthExpress Stoptober Campaign created quite the scare thanks to the use of a few disturbing masks. Yet these masks were not typical of Halloween. Instead of channeling Mike Myers, Obama or even more of a standard option, these masks channeled the look of an aged smoker.

Actors wore these masks, which were afflicted with diseases like mouth and throat cancers, macular degeneration, and periodontal disease, in order to drive home the message that smoking is detrimental to people's health. Although dramatic, the HealthExpress Stoptober Campaign is a great visual for those who live in denial about their addiction. It will be travelling throughout the United Kingdom, visiting cities known to have high smoking populations. Hopefully people turn a new leaf.