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47 Examples of Shocking Publicity Stunts

From Lava-Based BBQs to Life-Sized Hot Rod Toys

— December 15, 2014 — Marketing
Publicity stunts have been a core marketing maneuver for some time now, yet they speak to modern societies particularly well. In an age that revolves around sharing experiences on social media, it is only natural that companies would go the route of publicity stunts in order to generate a substantial amount of word-of-mouth promotion.

There have been a series of impressive publicity stunts over the last couple of years as well. Some focus on truly shocking people through gory situations while others are downright terrifying such as Leo Burnett's simulated car crash in a public bathroom. Other publicity stunts are much more innocent and even festive as was the case with Air Canada's 'Gift of Home' campaign that gave expats in London a round trip ticket to Canada this year.
6.6
Score
Popularity
Activity
Freshness
52
Lava-Based BBQs
Lava-Based BBQs
Bompas & Parr Creative Studio Cook Steaks with Molten Lava
<
51
Hilarious Toilet Discussions
Hilarious Toilet Discussions
Cherry Healey Promotes Cottonelle Flushable Wipes by Talking Bums
<
50
Teen Drama Hackvertising
Teen Drama Hackvertising
MTV France Hacked Twitter to Celebrate Season Three of Teen Wolf
<
49
Joke Jogging Publicity Stunts
Joke Jogging Publicity Stunts
Fevicol’s Simple Marketing Campaign Stages Runners Stuck in Pl
<
48
Maternal Marketing Campaigns
Maternal Marketing Campaigns
The Bartendr Gestations Publicity Stunt Turns Heads Through Racy Ads
<
47
Porcelain Publicity Stunts
Porcelain Publicity Stunts
The Uncle Grey Royal Copenhagen Campaign Paints the Town Red
<
46
Iconic Interactive Peeking Posters
Iconic Interactive Peeking Posters
This Interactive Marilyn Poster Attracts Viewers in Curiosity
<
45
Zombie-Shooting Publicity Stunts
Zombie-Shooting Publicity Stunts
Wacky Promo From Loducca, Brazil for the Walking Dead TV Series
<
44
Curling Commentary Film Promos
Curling Commentary Film Promos
The Ron Burgundy Curling Commentary is Comedy Gold
<
43
Gigantic Jockey Publicity Stunts
Gigantic Jockey Publicity Stunts
Paddy Power Coordinates Mass Stunt for the Cheltenham Festival
<
42
Scavenger Hunt Publicity Stunts
Scavenger Hunt Publicity Stunts
Patrons Search for Hidden Money in MK Art Gallery
<
41
Life-Sized Cereal Toys
Life-Sized Cereal Toys
Dare Promotes the New Honda Civic With a Massive Munchy Monument
<
40
Highrise Infidelity Stunt Ads
Highrise Infidelity Stunt Ads
The Discovery Channel’s Campaign Has a Man Escaping an Angry H
<
39
Sky-High Press Releases
Sky-High Press Releases
Houston PR Makes Mundane Announcement with an Extraordinary Campaign
<
38
Social Media Scavenger Hunts
Social Media Scavenger Hunts
Twitter Guides Participants in the ‘Key to Strong’ Challe
<
37
Meta Publicity Stunts
Meta Publicity Stunts
Warner Home Entertainment Allows Viewers to Watch Gravity in a Floating Tank
<
36
Ice Wall Publicity Stunts
Ice Wall Publicity Stunts
Speed Stick Gear Literally Brings Men's Hygiene to New Heights
<
35
Festive Airline Publicity Stunts
Festive Airline Publicity Stunts
The WestJet Christmas Miracle Answered Passengers' Wishes
<
34
CEO Advice Publicity Stunts
CEO Advice Publicity Stunts
The 1-844-GIRLBOSS Campaign Builds Confidence and Promotes New Book
<
33
Flash Mob Sleepovers
Flash Mob Sleepovers
The Creative 'IKEA Slumber Party' Publicity Stunt
<
32
Temporary Smog Relief Purifiers
Temporary Smog Relief Purifiers
The Chinese Smog Epidemic is Being Fought with Bags of Clean Air
<
31
Adrenaline-Filled Fashion Stunts
Adrenaline-Filled Fashion Stunts
The Mast Walk by Alex Thomson Merges Luxury with Adventure
<
30
Pet Food Publicity Stunts
Pet Food Publicity Stunts
Paws Natural Pet Emporium's Owner is Only Eating Dog and Cat Food
<
29
Misleading Delivery Publicity Stunts
Misleading Delivery Publicity Stunts
The DHL Trojan Mailing Campaign Cleverly Dupes Competitors
<
28
Bee Bearding Publicity Stunts
Bee Bearding Publicity Stunts
This Man Takes Bee Bearding to a Whole New Level to Sell His Honey
<
27
Simulated Crash Bathroom Pranks
Simulated Crash Bathroom Pranks
The Think! Pub Loo Shocker Campaign Dissuades Drinking and Driving
<
26
Tiny Soda Stands
Tiny Soda Stands
This Coca-Cola Publicity Stunt Promotes Mini Coke Cans With Itty Bitty Booths
<
25
Airline Flash Mobs
Airline Flash Mobs
The Virgin Atlantic No Ordinary Park Bench Stunt is Entertaining
<
24
Downtown Paint Publicity Stunts
Downtown Paint Publicity Stunts
The Paint Party 2013 for Corona Beer Was a Vibrant and Messy Event
<
23
Racy Red Light PSAs
Racy Red Light PSAs
The Stop the Traffik Publicity Stunt Illuminates Human Trading Rings
<
22
Airline Holiday Surprises
Airline Holiday Surprises
Air Canada Gives the 'Gift of Home' to Canadians Living Abroad
<
21
Tricky Toilet Stunts
Tricky Toilet Stunts
The IKEA Porta-Potty Promotes Bathroom Product Line with Humor
<
20
Donation-Encouraging Statues
Donation-Encouraging Statues
A Series of Ice Men in Brazil Raise Awareness of Organ Donation
<
19
Illuminated Social Media Signs
Illuminated Social Media Signs
The 'I like Naples' Installation Illuminates the City
<
18
Car Roof Catwalks
Car Roof Catwalks
Vauxhall Fashion Scout Show Opens With a Carwalk
<
17
Extra-Terrestrial Dining
Extra-Terrestrial Dining
Sushi in Space Promotes Out-of-This World Taste
<
16
Boxed Furniture Campaigns
Boxed Furniture Campaigns
The Urban Farm 'No Assembly Required' Stunt Takes a Jab at IKEA
<
15
Pod-Protesting Publicity Stunts
Pod-Protesting Publicity Stunts
Greenpeace Giant iPod is Landed at Apple HQ with Activists Inside
<
14
Cargo-Sized Cardboard Crates
Cargo-Sized Cardboard Crates
The Amazon Nissan Box is the Biggest Paper Carton You've Ever Seen
<
13
Parachuting Publicity Stunts
Parachuting Publicity Stunts
'Cow' Sends Noodles and Cash Towards the Heavens
<
12
Animal Underground Commuters
Animal Underground Commuters
Sky Atlantic Put a Polar Bear on the Subway to Promote a New TV Show
<
11
Edible Snowy Publicity Stunts
Edible Snowy Publicity Stunts
Miss Cakehead's 'Ice Cream Snow' is a Huge Hit in London
<
10
Apocalypse-Ready Advertising
Apocalypse-Ready Advertising
The 'In Case of White Walkers' Cases are Located in Sweden
<
9
Photocopied Publicity Stunts
Photocopied Publicity Stunts
Scholtz & Friends' Copy Shop Ad Campaign Recreates Berlin Landmarks
<
8
Monstrous iPhone Ads
Monstrous iPhone Ads
The World's Biggest iPhone Formed from 56 iPads
<
7
Heated Bus Shelters
Heated Bus Shelters
'The Beach Look Good On You' Campaign Encourages New Yorkers to Vacation
<
6
Comfort-Focused Cinemas
Comfort-Focused Cinemas
IKEA's Movie in Bed Event Replaced the Traditional Seats with Big Beds
<
5
Macho Ice Cream Vans
Macho Ice Cream Vans
The Skoda Monster Ice Cream Truck is a Deliciously Wacky PR Stunt
<
4
LEGO Subway Stations
LEGO Subway Stations
This LEGO Subway Station in Milan was Replicated for Promotion
<
3
Halloween Mask Publicity Stunts
Halloween Mask Publicity Stunts
The HealthExpress Stoptober Campaign Depicts Scary Smoker Faces
<
2
Exhibitionist Publicity Stunts
Exhibitionist Publicity Stunts
The Palmolive Shower in Moscow Features Bathing Beauties
<
1
Supersized Submarine Stunts
Supersized Submarine Stunts
The Milan Submarine was Installed by Ad Agency M & C Saatchi
<