The Chinese smog issue has been plaguing the country for months and the government has tried nearly everything to combat it. They've used drones, screens with fake sunlight and all manner of other things. This new tactic isn't a preventative measure though, it's instead giving citizens temporary relief.
Citizens of Zhengzou, China were given bags of fresh air to combat the debilitating smog that has taken control of the country. The bags were also a part of a publicity stunt that is promoting tourism to the Laojun Mountain, which is 120 miles from the polluted city.
The bags may not stop the pollution but it will temporarily allow Chinese citizens to breath easy for a little bit.
What Makes This Trend Stand Out
- Temporary Air Relief Products
- There is an opportunity for the development of products that provide temporary relief from air pollution.
- Alternative Tourism Promotion
- There is an opportunity for tourism companies to promote alternative destinations as a means of escaping air pollution.
- Publicity Stunts for Social Causes
- There is an opportunity for more creative and unconventional publicity stunts that bring attention to social issues like air pollution.
Sectors Adopting This
- Air Purifier Manufacturing
- The air pollution crisis in China presents an opportunity for manufacturers to develop temporary air relief products.
- Tourism
- The air pollution crisis in China presents an opportunity for tourism companies to promote alternative destinations as a means of escaping air pollution.
- Advertising and Marketing
- The use of publicity stunts to address social issues such as air pollution presents an opportunity for the advertising and marketing industry to get creative and innovative.
