MTV France recently gained attention by hacking Twitter in order to promote the premiere of Teen Wolf's third season. This award-winning hackvertising stunt happened during a full moon and took over the timelines of Twitter users.
When logged in, Twitter users saw shredded claw marks on their timelines both on computers and their mobile phones. While many were initially afraid of the hack, they were overjoyed to share the news of Teen Wolf's season three premiere once they found out about the publicity stunt.
This dynamic stunt was widely successful and garnered 60 million impressions and connected with Teen Wolf's target demographic. In addition to its impressive reach in France, the campaign was also re-tweeted in over 60 countries across the globe.
What Makes This Trend Stand Out
- Hackvertising
- Opportunity for brands to create innovative and attention-grabbing marketing campaigns by hacking social media platforms.
- Real-time Engagement
- Using real-time tactics to create interactive and engaging experiences for target audiences.
- Viral Marketing
- Utilizing unique and shareable content to generate widespread attention and buzz around a brand or product.
Sectors Adopting This
- Entertainment
- Opportunity for entertainment companies to leverage hackvertising and create immersive experiences for fans.
- Technology
- Opportunity for technology companies to develop tools and platforms that enable real-time engagement and viral marketing strategies.
- Advertising
- Opportunity for advertising agencies to explore new and innovative ways to reach and engage with audiences through hackvertising and viral marketing campaigns.
