To spice up a mundane announcement about an office relocation, PR agency Houston decided to create the World's Highest Press Release, and even appropriately dubbed it so. Taking the form of a common typed statement printed on the company's branded letterhead, the press release was laminated to better withstand the weather conditions as it soared up into the Earth's atmosphere and beyond.
The World's Highest Press Release was fixed onto a hot air balloon that managed to make the impressive trip without a hitch. Sent 27 miles into the sky, the extraordinary campaign shows that anything can be newsworthy if enough effort is put into its announcement. Granted, this particular publicity stunt can get old fast if people aren't careful enough.