Dare promotes the new Honda civic in a style that is sure to grab everyone's attention. By making a massive cereal box and placing a half-wrapped civic spilling out, the publicity stunt is nothing short of impressive.
Do you remember buying cereal when you were younger just to open the plastic covered toy inside? The sheer joy you received (or disappointment) in opening this tiny package could make or break your day. Dare promotes the new Honda civic with this mentality in mind except their target audience is aimed to a slightly older crowd. As people walk past the giant cereal box in Vancouver, it's hard not to want the prize placed strategically at the edge of the box. It's enough to bring out the giddy child in us all.