From Technicolor Auto Ads to Futuristic Party Lounges

 - Aug 14, 2014
These campaigns, installations and experiences show off creative uses of projection mapping technology for a range of different purposes. Whether it's something that's designed to promote a pair of sneakers, raise awareness on social issues or turn an ordinary dinner into a multi-sensory experience, video mapping is a powerful tool for capturing someone's interest.

Although it's common to see static ads posted on the side of a building, with projection mapping, these surfaces take on a new dimension and become much more interesting than ever before. Since projection mapping works best in the dark, the bright lights and vivid colors makes the experience absolutely impossible to ignore, especially if there's some kind of interaction that is required from people passing by.