Battersea Power Station took off with a large projection of Super Mario Galaxy 2 for the game's release thanks to AdTrace. This endeavor is the marker of the next generation of building projection technology.
The emergence of video mapping technology provided by AdTrace is sure to have an impact on advertising. Big brands are keen to put their marketing spend into outdoor projection well into the summer months thanks to the advent of video mapping projections.
Check out the Nintendo- commissioned above!
What's Driving This Trend
- Building Projection Technology
- AdTrace's video mapping technology is ushering in the next generation of building projection technology.
- Outdoor Advertising
- Big brands are investing in outdoor projection due to advancements in video mapping technology.
- Brand Marketing Experiences
- Building-sized games and projections create unique and memorable brand marketing experiences.
Who This Affects Most
- Advertising
- AdTrace's video mapping technology is disrupting the advertising industry by providing new and innovative ways to showcase products and messages.
- Gaming
- Building-sized projections of video games, such as Super Mario Galaxy 2, are creating immersive gaming experiences and opening up new possibilities for gameplay.
- Real Estate
- Building projection technology is disrupting the real estate industry by providing a new way to showcase properties and attract potential buyers.
