The Origin of the World by Miguel Chevalier in Shanghai immerses visitors in a new world of visual art that wraps around a curved wall. The design is similar to other installations he's done in the past, as he likes to create new virtual realities for people to enjoy.
Apparently the work is "informed by the world of biology, microorganisms and cellular automata, [and] the digital projection is cast onto a towering curved wall, wrapping around entrants and enveloping them in organic visuals," as DesignBoom puts it. When people then walk through the space, the wall reacts to their presence, adjusting the visuals accordingly. Chevalier also experiments with various colors used for this project, using everything from vibrant yellows and greens to minimal blacks.
Photo Credits: designboom, miguel-chevalier
Key Themes Behind This Trend
- Organic Visual Installations
- Disruptive innovation opportunity: Explore the use of organic visuals in advertising and marketing campaigns to create immersive experiences for customers.
- Biology-inspired Art
- Disruptive innovation opportunity: Combine the worlds of biology and art to create interactive installations that engage and educate viewers.
- Responsive Projection Mapping
- Disruptive innovation opportunity: Develop projection mapping technology that can interact with the presence and movement of individuals, creating personalized visual experiences.
Where This Applies
- Visual Arts
- Disruptive innovation opportunity: Integrate digital technology with traditional art forms to create unique and captivating visual experiences.
- Advertising and Marketing
- Disruptive innovation opportunity: Incorporate organic visual installations in advertising campaigns to create memorable and immersive brand experiences for customers.
- Event and Exhibition Planning
- Disruptive innovation opportunity: Utilize responsive projection mapping in event and exhibition design to create dynamic and interactive environments for attendees.
