Design studio Pareid recently debuted an immersive "organ-like installation" that filled the lecture theatre of the College of Architects of Madrid during Urvanity Art Fair's fourth edition. The striking design project was officially named 'Everywhere and Nowhere' and Pareid aimed to reference "the language of excess, fluidity, connectivity, and transmission."
For the red-hued organ-like installation, the design studio used PVC pipes and red neon lights. Its intent was to evoke the connection and transferential exchange of "physical matter and digital data across the globe." While Urvanity Art Fair lasted only three days—meaning that Pareid's sculptural involvement had to be quickly mounted and dismounted—the design studio donated all of its corrugated pipes from the installation to a small construction firm in a nearby local town.
Image Credit: Javier de Paz García
Why This Trend Is Growing
- Immersive Installations
- Opportunity to create engaging installations that provide an immersive experience for viewers.
- Experiential Art
- Opportunity to explore the potential of experiential art in immersive and interactive installations.
- Sustainable Art
- Opportunity to incorporate sustainable elements in large-scale art installations for environmental consciousness.
Industries Being Reshaped
- Art
- Artists can leverage immersive installations and experiential art to create unique experiences for viewers and stand out in the art world.
- Events
- Event planners can incorporate immersive installations and experiential art to create memorable experiences for attendees at festivals, music events, and trade shows.
- Construction
- Construction firms can explore innovative ways to incorporate salvaged materials from large-scale installations into their projects and promote sustainable building practices.
