Patrici Urquiola and Moroso Create the among-us Exhibition
Amy Duong — February 5, 2025 — Art & Design
References: design-milk & patriciaurquiola
During this year's textile trade fair at Heimtextil, Patricia Urquiola and Moroso joined forces to create the among-us design installation. It transforms Hall 12.0 and the space creates a perfect background to experiment with textile concepts, sustainability, and more. It is an open concept that nods to both of its contributing efforts.
Urquiola explains, “The title, among-us, refers to the concept of being together and reflects the intent of the installation to celebrate hybrid new relations. The installation creates a playful landscape populated by hybrid creatures of our fantasy.” The seating is by Moroso and Patricia tapped a few talents to create the textile landscape, with handing textiles from cc-tapis and lounge islands that are made by Kettal using Kvadrat fabric materials.
Urquiola explains, “The title, among-us, refers to the concept of being together and reflects the intent of the installation to celebrate hybrid new relations. The installation creates a playful landscape populated by hybrid creatures of our fantasy.” The seating is by Moroso and Patricia tapped a few talents to create the textile landscape, with handing textiles from cc-tapis and lounge islands that are made by Kettal using Kvadrat fabric materials.
Trend Themes
1. Hybrid Design Collaborations - Engaging multiple designers and companies to collaborate on projects fosters hybrid design solutions, combining diverse aesthetics and functionalities.
2. Dynamic Textile Exploration - Exploring dynamic combinations of textiles in exhibitions unlocks new textural possibilities and engages audiences in captivating visual and tactile experiences.
3. Open-concept Installations - Utilizing open-concept installations in exhibitions invites interaction and offers an expansive platform for storytelling through spatial design.
Industry Implications
1. Textile Innovation - The potential for innovation in textile manufacturing and design is heightened by the integration of sustainable materials and unique design collaborations.
2. Furniture Design - Furniture design industries benefit from experimental seating arrangements and new hybrid furnishings that blend form and function effectively.
3. Exhibition Management - Exhibition management is revolutionized through interactive and immersive design strategies that enhance visitor engagement and experiential learning.
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