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Digital Face Transformations

The Samsung 'Galaxy Y' Smartphone Launch Reel is Eccentric

— March 27, 2012 — Tech
The Samsung 'Galaxy Y' Duos smart phone launch in Portugal was promoted along with this eccentric video that incorporates projection mapping on a man's face. It certainly looks amazing and a lot of hard work was put into this project; the actor sat motionless for three hours while the projection mapping took effect.

Projection mapping is commonly seen on buildings and cars but this video creates an interesting face transformation with altering images shot on the actor's face. You can see the eerie smirks and digital images change drastically on the man's face. Google Maps is just one of the themes featured in this Samsung Galaxy Y promotion video.

Excentric, a digital agency based in Lisbon, created this amazing concept while Oscar e Gaspar was behind the video mapping effects. The upbeat music by Timecoders goes hand in hand with the fast-paced shots. The whole video production was conducted by DROID I.D.
Trend Themes
1. Projection Mapping on Faces - Disruptive innovation opportunity: Explore using projection mapping technology to create captivating and interactive experiences on people's faces for promotional purposes.
2. Eccentric Visual Marketing - Disruptive innovation opportunity: Embrace eccentric and visually striking marketing techniques, like projection mapping on faces, to capture consumers' attention and create memorable brand experiences.
3. Collaborative Video Production - Disruptive innovation opportunity: Foster collaboration between agencies, video production companies, and musicians to create engaging and visually stunning promotional videos like the Samsung 'Galaxy Y' launch reel.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Advertisers can leverage projection mapping on faces to create unique and attention-grabbing campaigns that leave a lasting impression on consumers.
2. Technology - Disruptive innovation opportunity: Technology companies can explore the use of projection mapping on faces as a tool for interactive marketing and brand promotion.
3. Entertainment - Disruptive innovation opportunity: Entertainment industry professionals can incorporate projection mapping on faces in performances or events to enhance visual experiences and engage audiences.
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