In a Discovery Channel campaign to promote ‘Paixões Perigosas’ or ‘Dangerous Passions,’ a publicity stunt was staged where a wife’s illegitimate lover escaped from a highrise. Taking place on the corner of Maria Paula and Sto Amaro in Brazil, the stunt attracted a large crowd of spectators.
The goal of Discovery’s publicity stunt was to reenact a scene from a novel used in ‘Dangerous Passions.’ After being discovered together by an enraged husband, the lover scaled down a building in only his underwear. Underneath, a giant crowd egged the situation on.
Using a rope made of bed sheets, the actor playing an illegitimate lover climbed down the apartment building. After a firetruck arrived at the scene, the wife’s second partner jumped down to safety.
What Makes This Trend Stand Out
- Stunt Advertising
- Using controversial and visually striking performances to promote a brand.
- Novel-based Promotion
- Promoting a product or service by reenacting scenes from a popular book or movie.
- Crowd Engagement
- Getting a large group of people involved and excited about a brand through a live event or stunt.
Sectors Adopting This
- Entertainment
- Using stunt advertising to promote movies, TV shows, or other forms of entertainment.
- Hospitality
- Reenacting scenes from a popular book or movie as a themed event at a hotel or resort.
- Marketing
- Developing unique and attention-grabbing methods of promoting a brand, such as crowd engagement.
