The Discovery Channel’s Campaign Has a Man Escaping an Angry H
Alexander Lam — June 3, 2013 — Marketing
References: id.discoverybrasil.uol.br & ibelieveinadv
In a Discovery Channel campaign to promote ‘Paixões Perigosas’ or ‘Dangerous Passions,’ a publicity stunt was staged where a wife’s illegitimate lover escaped from a highrise. Taking place on the corner of Maria Paula and Sto Amaro in Brazil, the stunt attracted a large crowd of spectators.
The goal of Discovery’s publicity stunt was to reenact a scene from a novel used in ‘Dangerous Passions.’ After being discovered together by an enraged husband, the lover scaled down a building in only his underwear. Underneath, a giant crowd egged the situation on.
Using a rope made of bed sheets, the actor playing an illegitimate lover climbed down the apartment building. After a firetruck arrived at the scene, the wife’s second partner jumped down to safety.
The goal of Discovery’s publicity stunt was to reenact a scene from a novel used in ‘Dangerous Passions.’ After being discovered together by an enraged husband, the lover scaled down a building in only his underwear. Underneath, a giant crowd egged the situation on.
Using a rope made of bed sheets, the actor playing an illegitimate lover climbed down the apartment building. After a firetruck arrived at the scene, the wife’s second partner jumped down to safety.
Trend Themes
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Stunt Advertising — Using controversial and visually striking performances to promote a brand.
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Novel-based Promotion — Promoting a product or service by reenacting scenes from a popular book or movie.
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Crowd Engagement — Getting a large group of people involved and excited about a brand through a live event or stunt.
Industry Implications
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Entertainment — Using stunt advertising to promote movies, TV shows, or other forms of entertainment.
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Hospitality — Reenacting scenes from a popular book or movie as a themed event at a hotel or resort.
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Marketing — Developing unique and attention-grabbing methods of promoting a brand, such as crowd engagement.
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