In a Discovery Channel campaign to promote ‘Paixões Perigosas’ or ‘Dangerous Passions,’ a publicity stunt was staged where a wife’s illegitimate lover escaped from a highrise. Taking place on the corner of Maria Paula and Sto Amaro in Brazil, the stunt attracted a large crowd of spectators.
The goal of Discovery’s publicity stunt was to reenact a scene from a novel used in ‘Dangerous Passions.’ After being discovered together by an enraged husband, the lover scaled down a building in only his underwear. Underneath, a giant crowd egged the situation on.
Using a rope made of bed sheets, the actor playing an illegitimate lover climbed down the apartment building. After a firetruck arrived at the scene, the wife’s second partner jumped down to safety.