Created by artist and designer IABO, the 'I like Naples' installation is aimed to entice more followers to the Italian city. The installation features an over-sized Facebook 'Like' button, which has been placed above the City Hall.
The I like Naples campaign sign lights up during the night. This new campaign is not the first viral tourist campaign centered around Facebook, as a small European municipality once posted comments from Facebook all over the town. This campaign is most likely an attempt to reinvent Naples tourism to attract a younger following through Facebook. If successful, this campaign will no doubt be the first of many viral tourism publicity stunts to come in the future.
What's Driving This Trend
- Social Media Installations
- Creating artistic installations that promote tourism through social media engagement.
- Viral Tourism Campaigns
- Developing campaigns that leverage social media to promote tourism and attract a younger audience.
- Nighttime Advertising
- Designing illuminated signs and installations that capture attention at night and promote tourism destinations.
Who This Affects Most
- Tourism
- Tourism boards and travel companies can launch creative social media campaigns to attract young travelers to their destinations.
- Advertising
- Design and advertising firms can create innovative illuminated signs and installations that capture attention and promote client products/services.
- Public Relations
- PR agencies can leverage social media and creativity to design viral tourism campaigns that attract attention and drive tourism to specific destinations.
