We have been blessed with footage of this Ron Burgundy curling commentary. Will Ferrell's newsman from the film Anchorman appeared as a sportscaster for the Canadian Curling Qualifiers for the Sochi Olympics this Winter. As part of the promotion for the new Anchorman sequel, Will Ferrell joined TSN Sports News Channel in his Ron Burgundy persona to provide humorous commentary on the curling qualifiers, and participate himself.
This use of publicity over traditional marketing is an ingenious move for the team behind the Ron Burgundy movies. Publicity stunts like the Ron Burgundy curling commentary ensures that the characters and the film will stay until in the public consciousness until the sequel is released, which in turn will guarantee people will go see it in theaters.