We have been blessed with footage of this Ron Burgundy curling commentary. Will Ferrell's newsman from the film Anchorman appeared as a sportscaster for the Canadian Curling Qualifiers for the Sochi Olympics this Winter. As part of the promotion for the new Anchorman sequel, Will Ferrell joined TSN Sports News Channel in his Ron Burgundy persona to provide humorous commentary on the curling qualifiers, and participate himself.
This use of publicity over traditional marketing is an ingenious move for the team behind the Ron Burgundy movies. Publicity stunts like the Ron Burgundy curling commentary ensures that the characters and the film will stay until in the public consciousness until the sequel is released, which in turn will guarantee people will go see it in theaters.
What's Driving This Trend
- Comedy-sport Crossover
- Businesses can explore integrating humor and sports to promote their brand or product.
- Non-traditional Marketing
- Companies can explore unconventional advertising methods to generate buzz and increase brand exposure.
- Character-based Promotion
- Businesses can leverage popular fictional characters to increase visibility and gain a wider audience.
Who This Affects Most
- Entertainment
- The entertainment industry can utilize viral and humorous marketing strategies to promote their upcoming releases.
- Marketing and Advertising
- Advertising agencies can benefit from unconventional and viral marketing methods, such as character-based promotion.
- Sports
- Sports teams and organizations can partner with comedians or fictional characters to create engaging and entertaining content for fans.
