Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Urban Farm 'No Assembly Required' Stunt Takes a Jab at IKEA

 - Nov 28, 2011
References: urbanbarn & psfk
The Urban Farm 'No Assembly Required' publicity stunt takes a direct jab at larger companies like IKEA. This Canadian furniture company shows the benefit of already assembled furniture by strategically placing boxed furniture in public areas. By doing so, it shows how useless boxed furniture really is, and how much of a hassle it can be to have to put it together oneself.

Conceived and executed by Spring Advertising, an ad agency based in Vancouver, British Colombia, the Urban Farm No Assembly Required guerrilla marketing approach is located around their city. From benches to trash cans and hydrants, these boxed furniture pieces not only grab people's attention almost immediately, it also makes them ponder over just how much work is put into assembly-required items. Urban Farm is definitely an appealing alternative.