These furniture advertisements take a humorous approach to promoting home essentials like chairs, tables and beds. IKEA is one of the most well-known companies for coming up with entertaining ads, which speaks to its young target demographic who is just starting out.
Since a lot of furniture isn't able to be flat-packed, this means that a lot of the time, this is one category where people are not shopping online. This brings in a huge opportunity for brands to get creative and make interactive experiences for consumers to try out furniture pieces, and interact with them in locations outside of stores or their homes before purchasing. Some of the best examples of this include installations IKEA has set up in Parisian train and subway stations.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
