Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,846 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,995 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,995 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,846 cutting edge ideas.

Cute Pouch Couches

The ALTO Mobili Ad Campaign is 'Oh So Pretty'

— November 18, 2011 — Marketing
Taking into consideration that some of the most popular viral videos out there happen to involve irresistibly cute puppies, the ALTO Mobili ad campaign definitely has something going for it. Although this Yorkshire Terrier sofa does seem like something out of the Twilight Zone, there are more than a few people who would wish to have it in their home. ALTO Mobili grants those wishes on a more realistic level, of course.

Conceived and executed by Power CS, an ad agency based in Russia, the ALTO Mobili ad campaign compares one of its signature couches to a piece of furniture made up of adorable dogs. With the simple tag line "Oh so pretty," it drums up an image of shoppers and owners lovingly petting this couch, as if it really were a pup.
Trend Themes
1. Viral Advertising - Adopting unique and eye-catching ad campaigns can help companies bring quick recognition and attention, with further promotion and social sharing increasing the extent of exposure
2. Pet-inspired Furniture - Introducing pet-inspired furniture can attract pet lovers who may love to have fun and creative decor for their homes
3. Cute and Quirky Home Decor - Offering cute and quirky home decor items can add a fun and whimsical touch to customers’ homes
Industry Implications
1. Furniture - Furniture manufacturers can innovate their designs by introducing new themes and styles to fit customers’ personality and interests
2. Home Decor - Home decor businesses can offer unique and non-traditional items that represent customers’ interests and hobbies
3. Advertising - Ad agencies can explore new and creative advertising campaigns that showcase products in a way that resonates with customers’ emotions and personalities
3
Score
Popularity
Activity
Freshness