Taking into consideration that some of the most popular viral videos out there happen to involve irresistibly cute puppies, the ALTO Mobili ad campaign definitely has something going for it. Although this Yorkshire Terrier sofa does seem like something out of the Twilight Zone, there are more than a few people who would wish to have it in their home. ALTO Mobili grants those wishes on a more realistic level, of course.
Conceived and executed by Power CS, an ad agency based in Russia, the ALTO Mobili ad campaign compares one of its signature couches to a piece of furniture made up of adorable dogs. With the simple tag line "Oh so pretty," it drums up an image of shoppers and owners lovingly petting this couch, as if it really were a pup.