Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Ikea Furniture Commercial Fights Through the Clutter

 - Feb 15, 2013
References: ikea & adweek
This Ikea furniture commercial aims to put an end to cluttered, anti-social apartments.

In a comically dramatic sequence, a couple fight through all their belongings to try to be together. The commercial starts with dark, gloomy imagery and it's hard to tell the couple is even in the same apartment. In the middle of the ad, the lovers reach through piles of books and sneakers to try to reach each others outstretched hand. However, they can't reach.

With the help of Ikea furniture, their apartment miraculously gets organized as books fly onto shelves and shoes fly onto shoe racks. At last, they can be together.

This ad is clearly not a realistic situation, but it does get the point across that Ikea can help organize your space with its furniture ideas.