Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

22 IKEA Campaigns

From Furniture-Building Races to Virtual Decorating Apps

— September 6, 2014 — Art & Design
The quintessential furniture store is one of the more innovative brands on the market, which is prevalent within this collection of IKEA campaigns that highlight the sometimes cheeky/always lovable approach that's always taken. The innovative aspect about the IKEA brand is the international nature of it; while the humble origins lay in Sweden, the brand today operates in many major countries around the world, delivering product in a way that is truly worldly (think image-based instructions and one word product names).

These IKEA campaigns offer a glimpse into the warm and cozy brand that is obsessed with everything concerning how you live your life. Whether it's your morning routine or the living room, there are few aspects of modern life that IKEA hasn't influenced or become a part of.
4.8
Score
Popularity
Activity
Freshness
22
Furniture-Building Races
Furniture-Building Races
Buzzfeed Challenges Couples to Build IKEA Furniture as Fast as They Can
<
21
Animal Adoption Advertising
Animal Adoption Advertising
Ikea Promotes Dog Adoption With Cut-Out Displays in Store Showrooms
<
20
Interactive Mobile Catalogs
Interactive Mobile Catalogs
IKEA PS 2014 on the Move Was Presented in Full on Instagram
<
19
Catalog-Sharing Campaigns
Catalog-Sharing Campaigns
The IKEA Social Catalogue Campaign Had Its Fans Digitize Pages
<
18
Scandal-Stopping Storage Ads
Scandal-Stopping Storage Ads
Catastrophic Combinations are Avoided with IKEA Storage Solutions
<
17
Product Costume Contests
Product Costume Contests
IKEA's Fun Contest Challenged Consumers to Dress Up Like an IKEA Product
<
16
Gigantic Furniture Installations
Gigantic Furniture Installations
IKEA's Big Furniture Setup Lets Adults Play Like Little Kids
<
15
Furniture Store Sleepovers
Furniture Store Sleepovers
This Year's Sleepover at IKEA Promotion Was Posted on Airbnb
<
14
Familial Home Ritual Campaigns
Familial Home Ritual Campaigns
IKEA's #Houserules Has Families Share Their Unique Home Rules
<
13
Familial Furniture Ads
Familial Furniture Ads
The IKEA Family Tree Campaign Maps Out Where Babies Are Made
<
12
Augmented Reality Catalogues
Augmented Reality Catalogues
The 2014 IKEA Catalogue and App Virtually Display Decor
<
11
Colorfully Hidden Product Ads
Colorfully Hidden Product Ads
IKEA'a Products Are Almost Invisible in the 'Choose Color' Ads
<
10
Worldwide Wakeup Infographic Sites
Worldwide Wakeup Infographic Sites
IKEA's Life at Home Studies Morning Rituals Across the World
<
9
Mature Furniture Merchandizing
Mature Furniture Merchandizing
Anniversary IKEA Ad Celebrates Years of Manufacturing
<
8
Virtual Decorating Apps
Virtual Decorating Apps
Furnish's Augmented Reality App for Interior Design Makes Choices Easy
<
7
Furniture-Assisting Ads
Furniture-Assisting Ads
The IKEA Assembly Service Campaign Visualizes Help Needed
<
6
Storytelling Selling
Storytelling Selling
IKEA Explores Illustration-Based Digital Communication
<
5
Sketched-In Furniture
Sketched-In Furniture
The IKEA Drawing Commercial is Artistically Imaginative
<
4
Storytelling Furniture Ads
Storytelling Furniture Ads
IKEA's Billboards Shows Scenarios for Leafing Through Its Catalog
<
3
Furniture Store Cafes
Furniture Store Cafes
Tokyo's IKEA Lotus Collection Cafe is a New Place to Eat IKEA Food
<
2
Cozy Commuter Couches
Cozy Commuter Couches
IKEA Bus Terminals Change the Way You Wait
<
1
Retro Home Magazines
Retro Home Magazines
Vintage IKEA Catalogs Prove Looks of the 60s and 70s Are Hot Again
<