The quintessential furniture store is one of the more innovative brands on the market, which is prevalent within this collection of IKEA campaigns that highlight the sometimes cheeky/always lovable approach that's always taken. The innovative aspect about the IKEA brand is the international nature of it; while the humble origins lay in Sweden, the brand today operates in many major countries around the world, delivering product in a way that is truly worldly (think image-based instructions and one word product names).
These IKEA campaigns offer a glimpse into the warm and cozy brand that is obsessed with everything concerning how you live your life. Whether it's your morning routine or the living room, there are few aspects of modern life that IKEA hasn't influenced or become a part of.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
