Created by the Polish advertising agency JWT, the IKEA storage solutions ad campaign emphasizes the fact that "some things are better kept separate."
Doing basic math, it becomes evident that one innocent Eve plus one tempting apple plus one sly snake equals the fall of man, something that could have been totally avoided had those three elements been kept apart. Similarly, the Trojan war and political scandals can be broken down to a few things that should never have come in contact.
While you can't fit a Trojan horse inside a streamlined shelving unit, the analogies made by the IKEA storage solutions ad campaign are ridiculously humorous, drawing in a wide audience due to the easily recognizable and simplistic graphic images.
What's Driving This Trend
- Disaster Prevention
- Disruptive innovation opportunity: Develop storage solutions that help keep potentially dangerous or catastrophic items separate to prevent accidents or disasters.
- Efficient Organization
- Disruptive innovation opportunity: Create storage solutions that optimize space and streamline belongings, making it easier for individuals to find and access what they need.
- Humorous Advertising
- Disruptive innovation opportunity: Explore using humor and easily recognizable graphic images in advertising campaigns to engage and attract a wider audience.
Who This Affects Most
- Home Organization
- Disruptive innovation opportunity: Develop innovative storage solutions for home organization, addressing the need for efficient and effective ways to keep belongings in order.
- Safety and Security
- Disruptive innovation opportunity: Explore the development of storage systems that prioritize safety and security, ensuring that potentially dangerous or harmful items are kept separate and secure.
- Advertising and Marketing
- Disruptive innovation opportunity: Leveraging humor and simplistic graphic images in advertising campaigns to create memorable and engaging marketing materials.
