Created by the Polish advertising agency JWT, the IKEA storage solutions ad campaign emphasizes the fact that "some things are better kept separate."
Doing basic math, it becomes evident that one innocent Eve plus one tempting apple plus one sly snake equals the fall of man, something that could have been totally avoided had those three elements been kept apart. Similarly, the Trojan war and political scandals can be broken down to a few things that should never have come in contact.
While you can't fit a Trojan horse inside a streamlined shelving unit, the analogies made by the IKEA storage solutions ad campaign are ridiculously humorous, drawing in a wide audience due to the easily recognizable and simplistic graphic images.
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