The Ikea 'More Appliances' advert defines an athletic kitchen with this clever campaign.
Before beginning, it must be said that no one should ever try the stunts on the Ikea More Appliances ad, despite how fun it looks. The entire commercial depicts a man performing Spiderman-like stunts all over his kitchen, swinging from cupboard to cupboard. As he navigates his way around the wall, the audience is introduced to an array of appliances he encounters. The actor manages to perform incredible feats for a man of his mere mortal abilities, and viewers also get a great look at the furniture along the way. So where does he end up when he reaches the top? Watch this creative advertisement to find out!