The Ponteio Past Collection Sale ad campaign shows that simple concepts can go a long way in terms of creativity, directness and overall memorability. In this case, the print ads promote a sale event that involves old models of furniture. To illustrate this, the classic discount burst sign has been created on the dusty surface of these furniture pieces. Thus people could get the message without reading any information, though knowing the dates would be helpful.
Conceived and executed by Jbis Propaganda, an ad agency based in Brazil, the Ponteio Past Collection Sale ad campaign was art directed by Charles Alvarenga with creative direction by Fred Bandeira. The images, which make it appear as though the furniture is still in a dark storage room, were shot by Marco Mendes.
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