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Top 100 Charity Trends in 2013

From Celeb-Designed Ornaments to Philanthropic Virtual Drawings

— January 3, 2014 — Social Good
Igniting interest in a cause is no small feat, prompting those within the philanthropy industry to pay close attention to all charity trends. This past year saw more creative takes on charity than ever before. Taking the celebrity-endorsed cause marketing pattern of 2012 a step further, 2013 was the year of celebrity-created charities. Some celebrities even went so far as to create and sell pieces for charity, as seen with the celeb-designed ornaments.

Mass participation, whether in the form of crowdfunding, crowdsourcing or even online participation like pay-per-tweet, was another huge charity trend in 2013. This was most notably seen in the selfless selfie Instagram campaign in the name of providing relief for victims of Hurricane Haiyan.

Dig deeper into the non-profit arena with our Charity Trend Report.
4.4
Score
Popularity
Activity
Freshness
100
Simplistically Chic Eco Clothing
Simplistically Chic Eco Clothing
Greenola Products are Ethically Made with Sustainable Materials
<
99
Inspiring Homeless Veteran Makeovers
Inspiring Homeless Veteran Makeovers
This Moving Veteran's Day Video Helps to Restore Hope
<
98
Veggie-Styled Music Blasters
Veggie-Styled Music Blasters
The Beets by OrigAudio Play Deliciously Nutritious Sound
<
97
Clever Ocular Campaigns
Clever Ocular Campaigns
The Brilliant 'Eyes Give Life' Campaign Helps Promote Corneal Donations
<
96
Charitable Athlete Dinners
Charitable Athlete Dinners
The Toronto Maple Leafs Night with Blue & White Had a Great Showing
<
95
Charitable Celebrity Cronuts
Charitable Celebrity Cronuts
The 24K Gold Leaf Cronut Benefits God's Love We Deliver Foundation
<
94
Tutu-Clad Self-Portraits (UPDATE)
Tutu-Clad Self-Portraits (UPDATE)
The Tutu Project Brings Smiles and a Good Cause to the Forefront
<
93
Faux Fur Wolf Hoods
Faux Fur Wolf Hoods
SpiritHoods Aims to Protect Endangered Wildlife with Every Purchase
<
92
Charitable Feel-Good Lights
Charitable Feel-Good Lights
New 'Light for a Cause' Charity Will Have You Glowing Inside and Out
<
91
Firey Red Camo Kicks
Firey Red Camo Kicks
The Nike Air Foamposite ‘Doernbecher’ is a Charity Sneaker
<
90
Captivating Guide Dog Campaigns
Captivating Guide Dog Campaigns
The New Mira Guide Dog Association Ads are Emotionally Gripping
<
89
Water Purifying Kiosks
Water Purifying Kiosks
Coca-Cola's EKOCENTER Aims to Improve Quality of Life in Developing Nations
<
88
Popular Hashtag-Inspired Ads
Popular Hashtag-Inspired Ads
The Water is Life Campaign Ridicules First World Problems
<
87
Record-Breaking Gingerbread Houses
Record-Breaking Gingerbread Houses
The Traditions Club Gingerbread House is the Biggest Ever Built
<
86
Radio Forecast-Inspired Art
Radio Forecast-Inspired Art
The Shipping Forecast Prints are Spoken Imagery Turned into Art
<
85
Epic Sled Tannenbaums
Epic Sled Tannenbaums
The Hello Wood Christmas Tree is Constructed of Hundreds of Sleighs
<
84
Charitable Food Photography Apps
Charitable Food Photography Apps
The Feedie App Lets You Donate a Meal Simply by Taking a Picture
<
83
Collaborative Charity Art
Collaborative Charity Art
Over 75 ArtistsCome Together Through Paddle8 for Hurricane Haiyan
<
82
Social Media Tunnel Installations
Social Media Tunnel Installations
The ‘Hundreds and Thousands’ Tunnel Responds to Hope
<
81
Ghostly Child Refugee Projections
Ghostly Child Refugee Projections
UNICEF Projects Images of Child Refugees onto Sweden's Streets
<
80
Festive Ugandan Charity Ornaments
Festive Ugandan Charity Ornaments
Children of Hope Uganda Supports Over 600 Children
<
79
Bathroom Tissue Fashion Shows: Part I
Bathroom Tissue Fashion Shows: Part I
Caitlin Cronenberg Shoots the White Cashmere Collection
<
78
Celeb-Designed Ornaments
Celeb-Designed Ornaments
These Celebrity Christmas Ornaments Will Be Auctioned Off for Charity
<
77
Glamorously Charitable Animal Masks
Glamorously Charitable Animal Masks
These Designer-Created Masks for London's Animal Ball Sparkle
<
76
Holiday Card-Signing Robots
Holiday Card-Signing Robots
DraftFCB Used a Robot to Sign a Card with Thousands of Real Signatures
<
75
Cartoon-Inspired Charity Dolls
Cartoon-Inspired Charity Dolls
The Lanvin Christmas Doll Collection is for a Good Cause
<
74
Instagramed Selfless Selfies
Instagramed Selfless Selfies
People Take an 'Unselfie' in Hopes of Doing Some Good
<
73
Cramped Operating Room Ads
Cramped Operating Room Ads
The BC Children’s Hospital Foundation Campaign Asks for More Room
<
72
Hunger-Fighting Sports Cars
Hunger-Fighting Sports Cars
This Kia Sports Car Teams Up with Superman to Fight Hunger in Africa
<
71
Three-in-One Tees
Three-in-One Tees
These Plain White Tees from Threadless Have Multiple Hidden Designs
<
70
Designer Charity Dolls (UPDATE)
Designer Charity Dolls (UPDATE)
These Designer Dolls for UNICEF are Chic and Memorable
<
69
Face-Covering Mustache Ads
Face-Covering Mustache Ads
The VML Movember 2013 Campaign Promotes Charitable Hilarity
<
68
Luxe Cocktail Anchors
Luxe Cocktail Anchors
The 'Anchor Up' Swizzle Sticks Will Keep Your Drinks Adorned in Style
<
67
Imaginative Braille Ads
Imaginative Braille Ads
This Comeco de Vida Campaign Brings Life to Classic Literary Characters
<
66
Charitable Comedic Photography Books
Charitable Comedic Photography Books
The Comic Genius: Portraits of Funny Book is Cute & Likeable
<
65
Charitable Thermal Cups
Charitable Thermal Cups
Each Purchase of The Tumbler by MiiR Brings a Person Clean Drinking Water
<
64
Giant Cartoon City Projects
Giant Cartoon City Projects
80 Life-Sized Gromits are Scattered in Bristol for 'Gromit Unleashed'
<
63
Teen Bullying Awareness Tees
Teen Bullying Awareness Tees
Bluenotes Unveils its 2013 Limited Edition Tee for Kids Help Phone
<
62
Charitable Vintage Clothing
Charitable Vintage Clothing
The Roots Second Hand Fashion Brand Raises Funds for Israel's Needy
<
61
Cancer Awareness Apparel
Cancer Awareness Apparel
This Breast Cancer Tee Urges People to Save the Cans
<
60
Eggcellent Carton-Made Airplanes
Eggcellent Carton-Made Airplanes
Charlotte Austen and Jack Munro Create a Model WWII Plane
<
59
Animal-Saving Tees
Animal-Saving Tees
The Akomplice x The Nature Conservancy Eco T-Shirts Aid Conservation Projects
<
58
Pooch-Saving Health Drinks
Pooch-Saving Health Drinks
The ‘KOMBUCHADOG’ Drink Helps Rescue Dogs Find Homes
<
57
Charitable Booze Rebuttal Campaigns
Charitable Booze Rebuttal Campaigns
Budwiser Beer Ad Takes a Stand Against Critics During Trial
<
56
Philanthropic Couture Dolls (UPDATE)
Philanthropic Couture Dolls (UPDATE)
Frimousses de Createurs 2013 Features a D&G Doll
<
55
Upcycled Gondola Vending Machines
Upcycled Gondola Vending Machines
The 'Vending Machine' is a Giant Dispenser of Rubber Balls
<
54
Garbage Reducing Non-Profits
Garbage Reducing Non-Profits
UNH’s Campus Waste Reduction Program is Going Nation-Wide
<
53
Animalized Radiation Symbol Ads
Animalized Radiation Symbol Ads
The SORA Fukushima Dogs & Cat Rescue Campaign is Bold and Simple
<
52
Philanthropic Purse Lines
Philanthropic Purse Lines
IIIBeCa by Joy Gryson Donates to Three Charities With Every Bag Bought
<
51
Bee-Supporting Jewelry
Bee-Supporting Jewelry
This Jenny Bird Jewelry Collection Supports Pollination
<
50
Peace-Promoting Perfumes
Peace-Promoting Perfumes
The 'Make Perfume Not War' Collection Gives Back to Charities
<
49
Charitable Caffeine Movements
Charitable Caffeine Movements
Pay It Forward by Purchasing a Suspended Coffee in Certain Cafes
<
48
Charitable Airport Regulations
Charitable Airport Regulations
The Frankfurt Airport Recycling Bank Makes Giving Up Bottles Easier
<
47
Charitable Pinboard Campaigns
Charitable Pinboard Campaigns
Elizabeth Arden's 'Pin It to Give It' Board Supports Cancer Patients
<
46
Charitable Gold Earbuds
Charitable Gold Earbuds
These Rose Gold Apple Earpods will be Auctioned Off for the (RED) Charity
<
45
Artery-Inspired Haute Couture
Artery-Inspired Haute Couture
The Silk Me Back Kimono Mimics Arterial Anatomy
<
44
Charitable Empty Cardboard Boxes
Charitable Empty Cardboard Boxes
Children's Charities Are Helped by Buying an Empty Box from Bawx
<
43
Patriotically Supportive Timepieces
Patriotically Supportive Timepieces
Minuteman Watches Are Made in America and Supports Veterans
<
42
Luxe Star Wars Helmets
Luxe Star Wars Helmets
The ‘StormOffSki’ Helmet is Encrusted in 6,000 Swarovski Crysta
<
41
Mean Girls-Inspired Campaigns
Mean Girls-Inspired Campaigns
You Can Share Breast Cancer Awareness by Wearing This Shirt
<
40
Bird's Eye View-Inspired Fashion
Bird's Eye View-Inspired Fashion
Cityzen by Azin is an Extravagant Collection That Honors Cities
<
39
Rugged Geometric Seating
Rugged Geometric Seating
The Chainsaw Stools Raises Relief Funds for Hurricane Sandy
<
38
Illegal Gun Jewelry
Illegal Gun Jewelry
The MTV x Caliber Bracelet is Backed by Snoop Lion
<
37
Charitable Rapper Apparel
Charitable Rapper Apparel
Akomplice's Clothing Line Funds Music Education for Kids
<
36
Inspiring Animal-Created Artwork
Inspiring Animal-Created Artwork
The Humane Society Has Displayed Chimpanzee Art to Raise Money
<
35
Charitable Bling Champagne Bottles
Charitable Bling Champagne Bottles
This Artist Crafted a Studded Perrier-Jouet Bottle for Charity
<
34
Beard Voting Websites
Beard Voting Websites
No Shave Showdown Helps Raise Awareness for Prostate Cancer
<
33
Infectious Wrapping Paper
Infectious Wrapping Paper
Wrapping Paper by WCRS Helps the Homeless
<
32
Protective Rugby Player Ads
Protective Rugby Player Ads
The Woman’s Room Campaign Urges "Stand Strong Against Violence"
<
31
Depression Awareness Bakeries
Depression Awareness Bakeries
The Depressed Cake Shop Sells Gray Cakes for Mental Health Charities
<
30
Urban Street Accommodations
Urban Street Accommodations
The Faktum Hotels Allows Guests to Sleep Like a Homeless Person
<
29
Charitable Cultural Prints
Charitable Cultural Prints
These Culturally Inspired Posters are for Clean Water in India
<
28
Philanthropic Virtual Drawing Walls
Philanthropic Virtual Drawing Walls
Doodles on DraftFCB's Holiday Wall Support Typhoon Survivors
<
27
Childcare Charity Campaigns
Childcare Charity Campaigns
These Ads Show the Hopes and Dreams of Abandoned Children
<
26
Charity-Driven Soccer Tables
Charity-Driven Soccer Tables
This Foosball Table is Used for Charity Gambling for African Children
<
25
Abstracted Mental Illness Tees
Abstracted Mental Illness Tees
These Mental Illness T-shirts by 'Living With' Destigmatize Illness
<
24
Charitable Canvas Wallets (UPDATE)
Charitable Canvas Wallets (UPDATE)
Canvaspop Will Soon Have Even More Unique Wallet Design Options
<
23
Animalistic Superhero Sculptures
Animalistic Superhero Sculptures
This Iron Man Gorilla Sculpture Turns Tony Stark into a Primate
<
22
High Tech Condom Competitions
High Tech Condom Competitions
The Bill Gates Grand Challenges in Global Health is Lucrative
<
21
Adorably Sophisticated Children's Costumes
Adorably Sophisticated Children's Costumes
The H&M Kids Halloween Costume Collection is Aww-Worthy
<
20
Over-Indulgent Cake Sundaes
Over-Indulgent Cake Sundaes
Combat a Sweet Tooth with this 'Willow Bird Baking' Ice Cream Creation
<
19
Optical Illusion Looking Glasses
Optical Illusion Looking Glasses
The Fathom Mirror by Joe Doucet is a Tribute to Sandy Victims
<
18
Homeless Sign Photo Exhibits
Homeless Sign Photo Exhibits
The Starving Artists Project Brings Attention to Cardboard Creativity
<
17
Luxurious Palate-Inspired Getaways
Luxurious Palate-Inspired Getaways
'VeryFirstTo' Introduces a $275,000 Food-Centric Holiday
<
16
Couture Charity Christmas Sweaters
Couture Charity Christmas Sweaters
Save The Children's Christmas Jumper Day Auction is Luxurious
<
15
Animal Assistance Programs
Animal Assistance Programs
Pet Food Stamps Ensures Owners Can Keep Them During Economic Hardships
<
14
Kaleidoscopic Christmas Cards
Kaleidoscopic Christmas Cards
MOO's Charitable Christmas Cards Are a Great Way to Give Back
<
13
Ridiculous Cab Driver Calendars
Ridiculous Cab Driver Calendars
Celebrate Every Month with Your Taxi Driver Calendar
<
12
Punky Paint-Splattered Guitars
Punky Paint-Splattered Guitars
Damien Hirst's Funky Painted Guitars Help Increase Cancer Awareness
<
11
Recycled Bottle Roofing
Recycled Bottle Roofing
A Shelter with a Water Bottle Roof Can be Created Using Disaster Donations
<
10
Eye-Scanning Apps
Eye-Scanning Apps
The 'Peek' App Works as an Optometrist to Diagnose Eye Ailments
<
9
Creatively Crafted Charity Shoes
Creatively Crafted Charity Shoes
Gorman Limited Edition Adventure Sneakers are All One-of-a-Kind
<
8
Poetic Drinking Vessels
Poetic Drinking Vessels
The Charity:Water Carafe Provokes Contemplation of the Valuable Resource
<
7
Chest-Extended 'Staches
Chest-Extended 'Staches
Jonathan Burnside's Mustaches Continue Downwards into Eccentric Images
<
6
Humorous Cancer-Fighting Posters
Humorous Cancer-Fighting Posters
These Illustrations by Byron Galan Uses Clever Internet Humor
<
5
Graphic Humanitarian Homeless Signs
Graphic Humanitarian Homeless Signs
These Painted Homeless Signs Attract Attention
<
4
Adoringly Doodled Branding
Adoringly Doodled Branding
Mama Sopa Packaging was Illustrated Lovingly with Care for Cleanliness
<
3
Cardboard Homeless Shelters
Cardboard Homeless Shelters
Urbankit is a Low-Cost Refuge to Remedy Immediate Needs of the Needy
<
2
Carton-Composed Playthings
Carton-Composed Playthings
The Teachbox Concept Gives a Second Life to Cardboard Donation Cases
<
1
Transportable Homeless Shelters
Transportable Homeless Shelters
The Urban Rough Sleeper Backpack Helps Support the Homeless
<