There are plenty of businesses out there that sell cardboard boxes, but 'Bawx' is one that makes a statement about consumerism and turns the gesture of buying an empty box a gift in itself.
Bawx sells four different cardboard box models of different sizes, described as "empty boxes full of possibilities." Bawx suggests that its smallest Model 1.0 box could become a car, fort or house, since it's been discovered time and time again that if you buy a kid a toy, they just want to play with the box it came in.
All of the proceeds from Bawx sales go towards supporting children’s charities like The Charley Davidson Leukemia Fund or Blue Sky Bridge. The different sized boxes are really just four different denominations that can be donated, but the entire concept is so simple and well-executed that it feels like an actual gift is being purchased to help a child.