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Inspiring Homeless Veteran Makeovers

This Moving Veteran's Day Video Helps to Restore Hope

— November 11, 2013 — Social Good
Since 1967, Degage Ministries – a non-profit organization that helps to transforms and help rebuild lives of other homeless veterans -- has been ensuring that no one is alone. Servicing the low-income, homeless individuals, Degage provides programs to rehabilitate those in need, taking care of their basic needs such as, haircuts, taking a shower, brushing their teeth, meals, employment etc.

In light of Remembrance Day and Veteran's Day, the Degage Ministries Organization has launched a tear-jerking video of Jim Wolf – a former United States army veteran turned homeless. The video informs us that Wolf has struggled with poverty, homelessness and alcoholism for decades. In September 2013, he volunteers to undergo a physical transformation. The clip shows a woman snipping off his hair, dyeing it and finally gives him a suit. Jim is seen to transform before our eyes as he hugs the producers on set. We learn that since then he has been inspired to pick his life back up again including, finding housing and attending Alcoholics Anonymous meetings for the first time ever.
Trend Themes
1. Transformation of Homeless Veterans - The trend of transforming the lives of homeless veterans through rehabilitation programs and physical makeovers presents an opportunity for organizations to make a meaningful impact and restore hope.
2. Utilizing Emotional Storytelling in Non-profit Campaigns - The trend of using emotional storytelling in non-profit campaigns, as seen in the tear-jerking video by Degage Ministries, offers a disruptive innovation opportunity to connect with audiences on a deeper level and inspire action.
3. Integration of Basic Needs Services for Homeless Individuals - The trend of integrating basic needs services such as haircuts, showers, meals, and employment support for homeless individuals provides an opportunity for businesses to contribute to the well-being and rehabilitation of this population.
Industry Implications
1. Non-profit Organizations - Non-profit organizations can leverage the trend of transforming the lives of homeless veterans to create innovative programs and initiatives that address the specific needs of this vulnerable population.
2. Digital Marketing and Content Creation - The trend of utilizing emotional storytelling in non-profit campaigns calls for professionals in digital marketing and content creation to develop compelling narratives that resonate with audiences and drive engagement.
3. Social Services and Supporting Industries - The integration of basic needs services for homeless individuals presents opportunities for social services organizations, hospitality businesses, and other supporting industries to collaborate and provide comprehensive support to this underserved community.
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