Although the Woman’s Room ad campaign might seem to be promoting violence against violence, once the uniform on one of the males is recognized, it becomes clear that is not the case at all. Instead, it simply shows a classic Rugby move that tackles the aggressor to the ground before he can do any real harm. This image shows the Croatian rugby association's involvement with the Woman’s Room non profit organization.
Conceived and executed by IMAGO, an ad agency based in Zagreb, Croatia, the Woman’s Room ad campaign urges people to 'stand strong against violence.' The Croatian rugby association does so by donating money from ticket sale. They have been doing so since August 2013. Others can easily follow suit.
Why This Trend Is Growing
- Anti-violence Ads
- Campaigns that urge people to stand up against violence through creative advertising.
- Sports-based Activism
- Using sports organizations and players to raise awareness and funds for social causes.
- Rugby-inspired Defense
- Using the physicality and skills of rugby players to inspire non-violent defense tactics.
Industries Being Reshaped
- Advertising
- Innovative advertising agencies can create compelling campaigns that promote important social causes.
- Sports
- Sports organizations have a unique opportunity to use their platform to promote social change and impact.
- Non-profit
- Non-profit organizations can partner with sports organizations and players to raise awareness and funds for their causes.
