People Take an 'Unselfie' in Hopes of Doing Some Good
Mesel Isaac — November 22, 2013 — Social Good
The word "selfie" has been crowned word of the year by Oxford Dictionaries for 2013, but many don’t know about the 'unselfie.'
If a selfie is a picture of one who unabashedly takes a photograph of themselves, then an unselfie would be the exact opposite. Someone who instead covers their face with a piece of paper urging others to donate to a worthy a cause. In this instance, the cause is the typhoon that affected many in the Philippines.
The selfie is considered by many to be the symbol of today’s self-indulgent youth. It’s good to know that when it really matters, we can all come together for a good cause. Hopefully all these unselfies will lead to tangible results.
If a selfie is a picture of one who unabashedly takes a photograph of themselves, then an unselfie would be the exact opposite. Someone who instead covers their face with a piece of paper urging others to donate to a worthy a cause. In this instance, the cause is the typhoon that affected many in the Philippines.
The selfie is considered by many to be the symbol of today’s self-indulgent youth. It’s good to know that when it really matters, we can all come together for a good cause. Hopefully all these unselfies will lead to tangible results.
Trend Themes
1. Unselfie - The trend of taking 'unselfies' where people cover their faces with a piece of paper urging others to donate to a cause, providing an opportunity for disruptive innovation in charitable giving platforms.
2. Selfless Selfies - The trend of taking photos with a purpose, such as raising awareness or funds for a specific cause, creating opportunities for disruptive innovation in social media campaigns and fundraising platforms.
3. Social Impact Photography - The trend of using photography as a tool for social change and activism, opening up opportunities for disruptive innovation in photo-sharing platforms that prioritize social impact and charitable partnerships.
Industry Implications
1. Charitable Giving Platforms - The industry of online platforms that facilitate donations to charities and causes, with disruptive innovation opportunities in user experience, transparency, and integration with social media.
2. Social Media Campaigns - The industry of creating and managing social media campaigns for brands and organizations, presenting disruptive innovation opportunities in storytelling, engagement strategies, and impact measurement.
3. Photo-sharing Platforms - The industry of online platforms for sharing and curating photos, providing disruptive innovation opportunities in incorporating social impact features, community-driven curation, and ethical partnerships with causes.
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