There are some very strange and gimmicky hotels out in the world and so the concept behind the Faktum Hotels may not raise any red flags at first. Instead, many people will find themselves intrigued by the possibility of living like a homeless person, which is the Faktum Hotels 'gimmick.'
In reality, the Faktum Hotels were created by Swedish charity and magazine Faktum to raise awareness of the problem of homelessness in Gothenburg, Sweden. For 100 Swedish krona per night (about $16), people can enjoy one of ten carefully chosen 'rooms' found in grim urban spots. The booking fee for the Faktum Hotels could remain a small donation to support the charitable works of the publication or people can take advantage of a spot under the cold Scandinavian skies.
What Makes This Trend Stand Out
- Gimmicky Hotels
- Opportunity for hotels to create unique and immersive experiences that intrigue and captivate guests.
- Awareness-raising Initiatives
- Opportunity for organizations to use unconventional methods to bring attention to social issues and drive positive change.
- Urban Exploration
- Opportunity for individuals to explore hidden or unconventional urban spaces and gain new perspectives.
Sectors Adopting This
- Hospitality
- Opportunity for the hospitality industry to create experiential accommodations that appeal to adventurous travelers.
- Publishing
- Opportunity for publishers to create impactful content and campaigns that raise awareness and support social causes.
- Tourism
- Opportunity for the tourism industry to develop urban exploration experiences that cater to curious and adventurous travelers.
