When most people hear the term designer fashion, toilet paper is probably the last material that comes to mind, and that’s why the BT (bathroom tissue) White Cashmere Collection runway show is such a fantastic example of fashion that reinvents style. Trend Hunter got an exclusive behind-the-scenes sneak peek at the dresses before the Pink and White Gala fashion show is held on September 25th, 2013.
The White Cashmere Collection brings viewers sophisticated BT creations made by Canada’s top fashion designers, and is celebrating its 10th anniversary this year while also raising awareness and funds for the Canadian Breast Cancer Foundation.
Caitlin Cronenberg is a world-renowned, Toronto-based photographer, who states that her experience photographing these demure, toiletry-clad models for the White Cashmere Collection has been amazing. She feels lucky to be able to capture this stylish, awareness promoting fashion.
The full garments and photos will be revealed in September.
Key Themes Behind This Trend
- Toilet Paper Fashion
- There's an opportunity to explore unconventional materials in fashion industry.
- Sustainable Fashion
- Using an eco-friendlier material (like bathroom tissue) has the potential to help the textile industry address the problem of sustainability.
- Fashion for a Cause
- Partnering with foundations and non-profits can increase brand value while positively impacting society.
Where This Applies
- Fashion
- Designers and brands can consider innovation in materials to stand out in the competitive fashion industry.
- Textile
- The textile industry can benefit from exploring unconventional and eco-friendly materials to be in line with increasing demand for sustainable brands.
- Non-profit
- Non-profit organizations can explore partnering with brands to raise awareness and funds for a notable cause.
