35 Body Positive Campaigns

In Celebration of the Release of the ESPN Body Issue 2014

The ESPN Body Issue 2014 is a great one that reinforces that there's no such thing as a perfect body type, since there is still a huge range in looks for those who are in peak physical condition. Depending on the activities these athletes engage in, sometimes this means that the models will have a heavier build, or one that is leaner and more petite, but equally powerful in its own way.

This annual special edition of the magazine is just one of the many ways to encourage a body positive message and teach everyone to love what they've got. Over the past year, companies like Aerie and Debenhams have made huge strides forward when it comes to issues like airbrushing, Photoshopping and representing a diverse range of beauty in campaigns.

SCORE
5.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 89%
Activity 59%
Freshness 8%
Moving Weight Loss Ads
CATEGORY
Lifestyle
Moving Weight Loss Ads
Unabashedly Confident Spoofs
CATEGORY
Pop Culture
Unabashedly Confident Spoofs
Guerilla Stunt Webinars
CATEGORY
Marketing
Guerilla Stunt Webinars
Disabled Mannequin Campaigns
CATEGORY
Fashion
Disabled Mannequin Campaigns
Touching Beauty Perception Sketches
CATEGORY
Marketing
Touching Beauty Perception Sketches
Extreme Photoshop Spoofs
CATEGORY
Pop Culture
Extreme Photoshop Spoofs
Body Image Videos
CATEGORY
Lifestyle
Body Image Videos
Vulnerable Body Image Photography
CATEGORY
Art & Design
Vulnerable Body Image Photography
Super Skinny Ad Bans
CATEGORY
Social Good
Super Skinny Ad Bans
Confidence-Seeking Promotions
CATEGORY
Marketing
Confidence-Seeking Promotions
Personal Diary Beauty Ads
CATEGORY
Marketing
Personal Diary Beauty Ads
Dramatic Body-Morphing Films
CATEGORY
Fashion
Dramatic Body-Morphing Films
Supermodel Starvation Awareness
CATEGORY
Social Good
Supermodel Starvation Awareness
Diversified Body Positive Campaigns
CATEGORY
Fashion
Diversified Body Positive Campaigns
Inspirational Wheelchair Fashion Models
CATEGORY
World
Inspirational Wheelchair Fashion Models
Liberating Feminist Illustrations
CATEGORY
Social Good
Liberating Feminist Illustrations
Anti-Airbrush Guerrilla Marketing
CATEGORY
Marketing
Anti-Airbrush Guerrilla Marketing
Culturally-Confusing Doll Photos
CATEGORY
Fashion
Culturally-Confusing Doll Photos
Positive Body Image PR
CATEGORY
Social Good
Positive Body Image PR
Self-Conscious Billboard Ads
CATEGORY
Marketing
Self-Conscious Billboard Ads
Viral Tattoo Activism
CATEGORY
Social Good
Viral Tattoo Activism
Untouched Supermodel Spreads
CATEGORY
Celebs
Untouched Supermodel Spreads
Diversified Beauty Photography
CATEGORY
Marketing
Diversified Beauty Photography
Plus-Sized Doll Makeovers
CATEGORY
Life-Stages
Plus-Sized Doll Makeovers
Photoshopped Cultural Beauty Standards
CATEGORY
Fashion
Photoshopped Cultural Beauty Standards
Self-Loving Campaigns
CATEGORY
Lifestyle
Self-Loving Campaigns
Mastectomy Survivor Photography
CATEGORY
Fashion
Mastectomy Survivor Photography
Nurturing Body Image Photography
CATEGORY
Lifestyle
Nurturing Body Image Photography
Realistic Underwear Models
CATEGORY
Pop Culture
Realistic Underwear Models
Hairy Armpit Photo Series
CATEGORY
Lifestyle
Hairy Armpit Photo Series
Positive Body Image Photography
CATEGORY
Pop Culture
Positive Body Image Photography
Makeup-Less Magazine Covers
CATEGORY
Pop Culture
Makeup-Less Magazine Covers
Unrealistic Body Charts
CATEGORY
Lifestyle
Unrealistic Body Charts
Realistic Beachwear Advertisements
CATEGORY
Marketing
Realistic Beachwear Advertisements