Plastic Bodies by Sheila Pree Bright, a fine art photographer based in Atlanta, Georgia, is a series that contrasts the standard of beauty set out by the iconic Barbie Doll and the truth about real beauty. Although this isn't the first time the one-time most popular toy America has come under severe scrutiny when it comes to an impossible ideal, it is one of the first to focus on cultural differences as well.
Currently on tour with the Posing Beauty In African American Culture art show, Plastic Bodies by Sheila Pree Bright particularly focuses on women of color and their difficult relationship with white beauty standards. The artist states, "American concepts of the 'perfect female body' are clearly exemplified through commercialism, portraying 'image as everything' and introducing trends that many spend hundreds of dollars to imitate."
Key Themes Behind This Trend
- Body Image Awareness
- Opportunity for businesses to promote body positivity and challenge beauty standards.
- Cultural Representation in Fashion
- Opportunity for fashion industry to embrace diversity and inclusivity in their designs and marketing.
- Consumer Demand for Authenticity
- Opportunity for brands to align with consumer values by promoting realistic representations of beauty.
Where This Applies
- Fashion
- Industry can incorporate diverse models, create inclusive sizing options, and adopt ethical production practices.
- Beauty
- Industry can promote natural beauty, diverse makeup shades, and invest in marketing campaigns that challenge traditional beauty standards.
- Advertising
- Industry can create inclusive and representative campaigns that resonate with diverse target audiences.
