‘Plastic’ is a short film by Sandy Widyanata that follows Anna as she prepares for a first date. After their dinner reservation is bumped up, Anna struggles to quickly find something that will fit her. She ends up tearing a pair of jeans in the process and being unable to fit into one of her dresses.
In frustration, she slathers her face with a miracle cream, which truly does have magical properties. The cream makes her face and body parts soft and malleable and as if she was made of plastic, Anna is able to sculpt a body like the ones seen in magazines.
Anna transforms her body parts into doll-like proportions and realizes she looks nothing like herself. The end of the video reveals a charming twist that makes it a short film well worth watching.
Why This Trend Is Growing
- Extreme Beauty Standards
- Possible innovation opportunities for new beauty products and services to promote a healthier attitude toward body image.
- Body Sculpting Technology
- Opportunities for new technologies to reshape the human body, creating new medical and cosmetic treatments.
- Virtual Reality Beauty Applications
- Possibilities for new virtual reality software and applications that allow users to preview and experiment with different body shapes and sizes.
Industries Being Reshaped
- Cosmetics Industry
- Opportunities for cosmetics companies to develop products that promote healthy body image and celebrate diverse beauty standards.
- Medical Industry
- Opportunities for medical companies to develop innovative technologies to reshape and restore human bodies.
- Entertainment Industry
- Possibilities for the entertainment industry to create new films and media that promote body positivity and self-acceptance.
