In an effort to accurately represent the average man, The Sun teamed up with Jenny Francis to create this comical underwear models photography series. In these photos people see real men of different shapes and sizes modelling underwear. These men are readers of The Sun, who volunteered to show the world how the average man really looks in designer boxers and briefs.
While this series includes a group shot, it also features individual photos, which compare these everyday men to professional male models. These realistic men pose in the same boxers as the pros, and in the same positions. The result is both eye-opening and funny.
Just as the media sets unrealistic beauty standards for women, these men show readers that men are also misrepresented in billboards and ads. Let's face it, most guys don't look like David Beckham when they're stripped down to their boxers (and that's alright).
What Makes This Trend Stand Out
- Realistic Body Positivity
- Opportunity for brands and media to showcase diverse representation of body types in advertising and marketing.
- Authentic Model Representation
- Opportunity for modeling agencies and brands to expand their roster of models to include a wider range of body types and appearances.
- Consumer-driven Marketing
- Opportunity for companies to incorporate consumer feedback in their marketing strategies, highlighting the importance of authentic representation.
Sectors Adopting This
- Fashion and Apparel
- Industry players can embrace diversity and redefine the standards of beauty in fashion and apparel.
- Marketing and Advertising
- Advertising agencies and brands can shift towards more realistic representations of consumers to build trust and brand loyalty.
- Media and Entertainment
- Platforms can curate diverse and inclusive content to appeal to a wider audience and represent the real world more accurately.
