These anti-texting and driving campaigns tackle a whole realm of issues that relate to distracted driving, from snapping photos to answering phones and looking at push notifications.
The printed ad campaigns from Volkswagen, Fiat and Toyota are examples of different approaches to getting a grim message across to youth, either with graphic images of wrecked cars, or emoticons and typography to play up the texting theme.
One of the easiest ways to cut down on the temptation of texting or using a phone while in the car is just to stop using it all together when you’re behind the wheel. This can be a challenge, but there are helpful aids to enforce the habit, like Samsung’s Eyes on the Road app. For an even more lo-tech approach, the Red Thumb Reminder is an initiative that encourages drivers to paint one of their thumbnails red, which forces them to be mindful and think twice when they pick up a phone in the car.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
