Although most people understand that texting while driving is dangerous, according to statistics from the AT&T 'No Text on Board' campaign, a whopping 75 percent of teenagers say they still do it and 77 percent of them claim they have also seen their own parents texting while driving.
AT&T has launched a campaign asking customers, teens in particular, to take a pledge against texting and driving. The AT&T 'No Text on Board' comprises a dedicated website where visitors can submit a pledge and also download a free app that helps to reduce texting and driving. The app will respond to texts for you if you're driving as well as send all calls to voicemail; this way, drivers aren't tempted to reply to a message or take a call. AT&T has also created a documentary, shown here, about the risks of texting and driving.