The 'Liberty Mutual: Dnt Txt & Drv' Ad Campaigns are Shockingly Simple

 - Aug 8, 2010   Updated: Aug 15 2011
References: libertymutual & adsoftheworld
The 'Liberty Mutual: Dnt Txt & Drv' ad campaign is definitely informative. The commercials come in a set of three and feature common texting short forms in the middle of a crash scene.

From LOL to OMG, the ads are pretty scary, showing the effects of texting and driving. These dangers are definitely scary, so it's a good idea to have an ad campaign like this one to raise awareness about the consequences.

Implications - Consumers are looking for products that will help them create a greater connection. Designs that feature this appeal to shoppers who want to feel like they can relate to their purchases.