These typographical ads for Mercedes-Benz's pre-safe brakes use text to drive home the danger of driving while texting in a way that is visually arresting.
As the car travels through town, words form the shapes of trees, houses, buildings, and bridges. When a child is detected, however, the Mercedes-Benz pre-safe brakes kick in and danger is averted.
Implications - Typography is rapidly becoming an art form in its own rite, bringing what art directors and graphic designers have known for years to light as common knowledge. This opens up a new realm for those involved in the art industry, providing a way to communicate a piece's concept in a way that is more comprehensive.