These typographical ads for Mercedes-Benz's pre-safe brakes use text to drive home the danger of driving while texting in a way that is visually arresting.
As the car travels through town, words form the shapes of trees, houses, buildings, and bridges. When a child is detected, however, the Mercedes-Benz pre-safe brakes kick in and danger is averted.
Implications - Typography is rapidly becoming an art form in its own rite, bringing what art directors and graphic designers have known for years to light as common knowledge. This opens up a new realm for those involved in the art industry, providing a way to communicate a piece's concept in a way that is more comprehensive.
Mercedes-Benz Pre-Safe Brake Warns You Not to Text and Drive
1. Typography as Art Form - The use of typography as a visual medium to convey messages opens up opportunities for artists and designers to create visually compelling and conceptually rich works.
2. Visual Communication in Advertising - The use of typography in advertising campaigns creates visually arresting and attention-grabbing messages to effectively convey the intended message.
3. Innovative Braking Technologies - The integration of pre-safe brake systems in cars presents disruptive innovation opportunities for automobile manufacturers to further enhance road safety and prevent accidents.
1. Art and Design - The art and design industry can explore new avenues and techniques for incorporating typography as an art form to create visually stunning and conceptually rich works.
2. Advertising and Marketing - The advertising and marketing industry can leverage the use of typography to create visually captivating campaigns that effectively communicate messages and capture audience attention.
3. Automotive Manufacturing - The automotive manufacturing industry has the opportunity to develop and integrate innovative pre-safe brake technologies in vehicles to enhance road safety and prevent accidents caused by distracted driving.